The true test of a city is experienced in the lived realities of individuals, families and communities. The home is at the heart of the interactions and interdependencies that mediate the reproduction of social values, beliefs and norms, and behaviours that shape society. These are critical for ensuring sustainability and in short, summarises the communiTgrow approach to housing.

This approach draws on the African and South African contexts in general, in order to formulate a conceptual framework for housing that is informed by a broader context. This is interpreted and refined for Wescape, so that housing plays a regenerative role in society. The approach seeks to locate the issue of housing demand and supply in an informed framework that recognises the current realities of the urban setting and seeks to regenerate social norms and behaviours within the city. It seeks to move away from the often prescriptive and formulaic responses that dominate many affordable housing programmes within developing urban economies. 

The affordable housing sector faces a variety of challenges, including inadequate funding mechanisms, given socio-economic levels of the homeowners in this segment. These challenges suggest that a new approach is required if private home ownership is to increase in a significant way. The communiTgrow approach to housing represents one such “new” way through its emphasis on the development of homes as the centre of community development. The communiTgrow approach to housing places private home ownership at the centre of community development and also addresses a spectrum of housing tenures needed to support a young and emergent city and its population.

2 Billion Strong

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